This training programme is intended for middle‐level managers working for fixed and mobile telecommunications operating companies. The focus is on understanding and managing technology driven and market‐driven changes to business operations. The workshop will help managers of both incumbent operators and new market entrants to plan and implement action to exploit technological and market opportunities for competitive advantage. The workshop content focuses on the market and technology issues facing operating companies and but also addresses some of the regulatory issues associated with convergence of network technologies.
Target Audience
The workshop is designed for managers who plan and implement change; typically, this group would be one level below C‐level managers. The workshop themes and concepts assume that participants are
experienced managers with a number of years’ experience of telecommunications management.
Workshop Objectives
On completion of this workshop, delegates will be able to:
Develop a business model which is market‐focused and exploits their organisations’ core strengths;
Analyse market data and identify opportunities and threats; developing appropriate business strategies to maintain competitive advantage;
Position network development within their own organisations as a platform for delivering profitable services which meet proven customer demand;
Identify how their own organisations can best develop and exploit current network domains and network entities to provide reliable broadband services in support of the knowledge economy
Workshop Format
This is a highly interactive management workshop in which delegates will use case studies and presentations to understand key concepts.
Workshop Content
The workshop content is based on two broad themes:
Creating demand for broadband services and
Developing broadband capacity to deliver such services.
The content is as follows:
Understanding the business model – creating and delivering shareholder value, business models for competitive advantage
Understanding the market – market segmentation, positioning products and services, product life cycle analysis, developing products; positioning products and services for competitive advantage.
ICT and the knowledge economy – national policies; bottlenecks and bit prices, broadband delivery strategies (FTTH, FTTC); incentive regulation for broadband capacity building; business strategies for network convergence and service ubiquity; regulatory implications of convergent technologies and the development of post‐convergent licensing regimes
Building an enterprise capability – understanding enterprise customers; organizational alignment for an enterprise delivery capability; enterprise account management; service level agreements, service reliability and service responsiveness
Risk and risk mitigation – “right‐sizing” and organizational re‐balancing, recruitment and retention of critical skills; up‐skilling and life‐long learning; performance management; aligning pay strategies to reward the right behavior.
