The course is adopted to an experiential-learning methodology designed to draw on various situations to deliver both theoretical and practical perspectives for balanced and interactive topic sessions. Facilitation methods include illustrative presentations, discussions, case studies and workgroups, buddy coaching, personal case studies and action planning.
During the workshop participants will learn:
- Key service skills and techniques required to deliver excellent service.
- Understand how communication impacts on customer service.
- How to deliver value driven service.
- How to manage difficult customers
- How to manage complains professionally
- How to build a customer centric organization
- How to evaluate customer service programmes for improvement.
- Improved customer service and care skills
- Improved communication skills
- Empowered employees
- Better management of customer complaints
- Improved service delivery customer service standards
Module1: Customer service and care essentials
- What is customer service?
- What is customer care?
- Who is a customer?
- The value of a customer
- Why should we provide good customer service and care
- Examples of bad customer service
Module 2: Customer expectations
- Characteristics of good customer relations
- Meeting your customer expectations
- Importance of satisfying customer requirements
Module 3: Customer value and satisfaction
- What is value: A customers perspective
- Steps to delivering customer value
- Guidelines for creating customer value
- Actions that reinforce customer satisfaction
- The scope of customer value
- Benefits of customer satisfaction
Module 4: Customer service communication
- Elements of the communication process
- Confidence and assertive skills
- Listening techniques, building rapport, empathy
- Body language
- Tools of trade: Telephone etiquette, email etiquette, letters, face to face communication etc..
- Why you should know your products and services well
Module 5: Customer management
- Managing customer expectations
- What makes customers difficult?
- Managing customer complaints
- Winning customer trust
- Things not to say to a customer
- Dealing with dissatisfied customers
- Dealing with angry/upset customers
Module 6: Building a customer service culture
- Company’s directions and customer care philosophy
- The nature of customer care
- Total quality management
- Quality and customer care
- Customer care and corporate culture
- Customer care: A comprehensive approach
- Practical steps in establishing a customer care program
- Customer service charter
Module 7: Measuring customer satisfaction
- Setting customer service standards
- How to measure customer satisfaction and experience monitoring
- Indicators to be used to measure the success of customer care
- How to identify customer perceptions of the company
- Evaluation of ICT Regulator’s current customer service practices