12 October 2021
AFRALTI has organised a 5 day course on Marketing Strategies in Telecoms to start on 15th to 19th August 2016 in Lilongwe, Malawi.
At the heart of long-term success in this rapidly evolving sector is developing a successful business and marketing strategy that enables telecoms organisations to build a long-term relationship with their customers.
However, as the telecoms industry expands and the speed of change accelerates, customers are becoming increasingly demanding and discerning, and telecommunications companies’ strategies are often misaligned with customers’ expectations. Many telcos have employed generic approaches that do not translate well into telecommunications.
This practical and hands-on course offers insights, strategies and techniques to enable telecoms marketing and sales professionals to develop a holistic marketing strategy that focuses on meeting their customers’ complex and fast-changing expectations.
The workshop brings Real-life examples and a case study analysis that are used throughout the programme.
Telecommunication professionals working in marketing and sales as product development or sales executives, customer account managers, brand managers, and business development manager.
Title: Marketing Strategies in Telecoms
Date: 15th – 19th August 2016
Duration: 5 Days
Venue: Lilongwe, Malawi
Tuition Fee: USD1,200 AFRALTI Members; USD1,440 Non-AFRALTI Members